Changing the Future of Tourism at One Planet Forum 2024

Beira Rio is a small village located by São Francisco River, in the city of São Gonçalo do Abaeté (MG), known by its fishing tradition. For over 5 years, actions planned in a participatory tourism model were implemented to promote positive changes such as: tourism offer diversification, local entrepreneurship strengthening, promotion of creative economy, destination marketing and promotion.

Facing the challenges of the collapse of Dam 1 at the Córrego do Feijão Mine, in Brumadinho (MG), and the Covid 19 Pandemic, the Regional Tourism Governance – IGR Circuito Veredas – proposed a project to strengthen the competitiveness of the private tourism sector in region. The strategy resulted in improving standards of tourism management, qualifying tourism services through individual and collective assistance and promoting tourism.

Starting with a Tourist Visitation Plan for the Paulo Afonso Hydroelectric Plant (BA), several participatory actions were developed to enhance territory tourism, which also strengthened the relationship between the industry and local community. Actions also resulted in a better tourism experience in the Complex, enhancing regional culture, the history of sustainable energy generation and the emblematic São Francisco River.

Monte Verde is a mountain village in Serra da Mantiqueira, where the community has a sustainable and inclusive vision of tourism. An innovative digital positioning project was designed, focused on expanding and engaging a qualified audience according to their goals. The initiative involved demand research linked to an in-depth immersion in the territory to understand local residents, entrepreneurs and managers. An observatory was also created to monitor relevant data related to tourism.

Minas Gerais Sustainable Tourism State Plan was developed in a technical-participatory process considering actual problems and a strategic future vision based upon sustainability and the well-being of Minas Gerais citizens for the next eight years.

The Ecotourism hub is located in the southern area of São Paulo city. The region has several protected natural areas, great social and environmental elements and the indigenous land Tenondé Porã. Some entrepreneurs receive tourists to show agroforestry systems, certified organic food production, composting and rain harvesting systems, among other sustainable practices. The job involves a participatory work plan, diagnosis, prognosis and the consolidation of the Sustainable Tourism Development Plan 2025/2030.

Turismo Spot is a technical content web hub about tourism created in our belief to disseminate knowledge as a way to increase the competitiveness of tourism in Brazil. With more than 60 articles, a series of interviews and webinars, the portal has become a reference for tourism professionals. Two independent studies were made in partnership with universities: Municipal Tourism Public Management, in partnership with USP and Anseditur and Private Social Investment in Tourism, a Raízes 360 initiative, which has UnB as an academic partner, among others.